Museo Delle Origini Del Chianti Storico

Branding packet

The new visual identity for MOCS Museo Delle Origini Del Chianti Storico consists of clean, modern typography and a simple but classic black and white color pallet. Because the museum is centered around the history of the region rather than wine, the logo design is represents the different pieces that were excavated from the well. The logo icon is variable for each piece that fills the “O” within MOCS. This can be changed depending on the asset it is placed in.