Nike Jordan 33 Shoe Release 

Serving as a retail and brand experience hub for athletes, creatives and passionate Jordan consumers, the new Jumpman LA space at 620 South Broadway prepares the community for flight. In partnership with Footaction, the 24,906-square-feet location sits in the heart of downtown Los Angeles and features a pinnacle product lounge, sports-science-equipped Flight Lab and full regulation-size rooftop basketball court.

Jumpman LA is anchored by three core spaces that invite interaction and engagement. The state-of-the-art Flight Lab offers one-to-one diagnostic and performance testing, as well as product customization. The store’s twin Flight Lounges are designed to showcase brand storytelling and local artists alike. Finally, on the rooftop, the Flight Deck will host local Jordan-Brand-sponsored schools and others on its regulation-size court.

FUTURE FLIGHT

Jordan's most revolutionary shoe. The Air Jordan XXXIII rewrites the story of the greatest basketball shoe on the planet. Its revolutionary FastFit closure system locks you in for flight, while its new Flightspeed technology is tuned for propulsion.

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LeBron James Jr.

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Travis Scott